Medicine and Social Media…

The Internet has become one of the greatest arbiters of medical information. It is the place where people come to be informed, and sometimes healthcare_expert_articletragically misinformed. In an era where sources of information have become cannibalized — where a hack with a computer competes with more credible sources in providing information (yeah, I see the irony in this post), Kudos to brands like WebMD and Kaiser Permanente for bringing clarity, substance and credibility to the marketplace. Recently I came across a great blog written by a physician with serious communications chops — check it out. Pretty interesting stuff…

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