When you are in a crisis, your reputation is on the line. Especially in the era of social media, the years of work it took to build a brand can be undone in days, hours or even minutes. In this day and age, you not only need a crisis communications expert, but you need someone who understands how to manage a crisis through social media. That’s our expertise.
Whether you are dealing with public accusations, a media feeding frenzy or defending yourself from attacks, how and where you communicate your side of the story may have as much to do with the outcome of the crisis as the facts themselves. Our Crisis Communication Practice helps you weather the storm, protect and even enhance your reputation, and chart a course for the future.
Our team is led by Jeff Kimball, whose background includes crisis work in Washington, D.C. and on Wall Street. He advises elected officials in addition to CEOs of major non-profits and Fortune 500 companies. Jeff is co-author of a book on the use of social media to shape public opinion, so he understands how crises play out in social media, which is absolutely critical to success in today’s environment. In addition, our affiliation with the Advocom Group means that you have licensed attorneys, financial experts, media trainers and media relations specialists as part of the team to help defend your brand, and through our relationship with GaggleAMP, you can ensure that your messages will be properly amplified.
We take a hands-on, fully engaged approach. Our clients get the benefit of our years of experience, our insight and our complete commitment to their success.
In a crisis, every minute and every message counts. Are you prepared? Let us do an audit for you today to find out.